ADIDAS

Westfield London Mall 

adidas used StoreBoost to drive customer visits to their Westfield London store. The campaign ran when either the store footfall was 10% below average or the mall was +10% above average. The messaging updated with a staff availability message when the store was not busy.

Results

 Dynamic Ad - Store location and staff availability

 

+8% footfall increase to store

 

Estimated shopper reach 65,000

 

Ad recall on digital screens +30%   


 

The campaign ran with creative featuring the new Ultraboost shoe

Queue time – Low / High

Indicating when footfall in the store was low to motivate consumers to come now and talk to staff

CTA message

Highlighting new store location and staff availability

Creative