BOOTS

Manchester Airport

Boots used StoreBoost to increase traveller awareness of their Soltan products and drive footfall to their Manchester airport stores. Footfall was measured by the StoreBoost sensors in store. The campaign delivered dynamic creative using flight data to provide enhanced context and relevance for the product range depending on traveller destination.

Results

 Dynamic ad - featuring flight destination copy

 

Ad optimized using flight data and time of day

 

Average footfall uplift +5%

 

+10% increase in sales of Soltan products compared to 12 control airport stores
 

Flight destination dynamic copy

The creative featured 20 different destinations from Alicante to Tenerife. The destination copy updated based on next flights departing using a live flight data feed.

Creative