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CURRYS

Westfield London Mall

Currys ran a StoreBoost campaign featuring the expertise and help offered by their staff. Using real-time occupancy data from StoreBoost sensors in the store the campaign activated when customer advisors were available to aid and serve customers.

Results

Average +7% increase in footfall to store  

 

67% of campaign days saw increase in footfall to store

 

Shopper purchase intent up +9% during campaign

 

Total impressions delivered 225,882

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// Staff help creative

The campaign ran for two weeks with an ad 

encouraging shoppers to engage with Curry's 

tech experts at times when they were less busy.

Creative