SB-Case_Study-Deciem_edited.jpg

DECIEM

Westfield London Mall

Deciem used StoreBoost to drive customer visits to their Westfield London store. The campaign used real-time occupancy data from the store to show a free consultation ad when the store was not busy. In addition, a product gift ad displayed when the mall footfall was indexing +10% higher than average.

Results

Ads for gifting and consultations

Average footfall uplift +5%

+18% increase in all sales

Ad recall digital screens +116%

Total impressions delivered 374,424
 

// Consultation creative

// Gift creative

The campaign ran for three weeks with two creatives;

 

One featuring a consultation offer that activated when the store was not busy.

One featuring a gifting offer that activated when the mall was busy.

Creative