Westfield London Mall //
Deciem used StoreBoost to drive customer visits to their Westfield London store. The campaign used real-time occupancy data from the store to show a free consultation ad when the store was not busy. In addition, a product gift ad displayed when the mall footfall was indexing +10% higher than average.
Ads for gifting and consultations
Average footfall uplift +5%
+18% increase in all sales
Ad recall digital screens +116%
Total impressions delivered 374,424
// Consultation creative
// Gift creative
The campaign ran for three weeks with two creatives;
One featuring a consultation offer that activated when the store was not busy.
One featuring a gifting offer that activated when the mall was busy.