EE
Westfield London Mall
EE used StoreBoost to support the launch of the new Samsung Galaxy 22 mobile phone. The campaign used real-time footfall data from the store to activate the campaign when the store was not busy. The store saw a positive footfall uplift and outperformed the mall during the campaign period.
Results
Impressions delivered 491,119
+8% footfall increase to store
+29% max footfall increase in 2 hour window after advertising
+24% increase in purchase intent
Ad recall on digital screens +25%
“The StoreBoost campaign drove strong footfall and brand results and we are excited to collaborate on more innovative projects in the future”
Katie Fleming - retail marketing EE
// Galaxy 22 creative
// Staff creative
The campaign ran with a creative featuring the new Samsung Galaxy 22. The creative included these dynamic elements;
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
Welcome message
Localised messages are proven to by noticed by consumers
Staff available to help message
Using the occupancy data from the store