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MICHAEL KORS

Westfield London Mall

Michael Kors wanted to optimise the delivery of their brand campaign to drive brand metrics and customer visits to their Westfield store. Using real-time occupancy data from StoreBoost sensors in the store and mall the campaign only activated when either the mall was busy or the store was quiet.

Results

Average +8% increase in footfall to store over campaign

 

76% of campaign days saw increase in footfall to store

 

Shopper purchase intent up +105% during campaign

 

Total impressions delivered 1,862,500

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We worked with StoreBoost to drive footfall and awareness for our Karlie campaign which delivered strong results.
 

Morgane Songeur, retail marketing Michael Kors

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The campaign ran for three weeks with five creatives all featuring the new handbag range.

Creative