Nespresso

Westfield London Mall //

Nespresso used StoreBoost to drive customer visits to their Westfield London store with a product offer. The two week campaign used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.

Results

 Dynamic Ad - Nespresso Vertuo offer with live queue time

Total impressions delivered 151,134

Return on investment x5 ROI

Average footfall uplift +5%

+40.5% increase in sales of Vertuo coffee machines

and coffee capsules.

 

Winner - Retail category

Campaign Tech Awards 2021

StoreBoost helped us create and test a new model of proximity based OOH for our latest promotional campaign, delivering encouraging results

Ali Noble - retail marketing specialist Nespresso UK

// Offer creative

// Offer creative

The campaign ran with a creative featuring the Nespresso coffee machine offer and these dynamic elements;

Clock

Shows consumers the posters are live

Queue time – Low / High

Indicating when footfall was low to motivate consumers to come now

Welcome message based on time of day

Localised messages are proven to by noticed by consumers

Creative
Research

As part of the test and learn we undertook ‘dipstick’ brand research during and post the campaign. We interviewed 35 customers during the campaign and 29 customers post campaign in the mall asking them a set of 11 questions.

Questionnaire

During campaign

Post campaign

Change

First mention brand awareness

 40%
 -3%
 37%

Spontaneous ad awareness

 66%
 53%
 +13%

Prompted ad attribution (digital screens)

 14%
 +29%
 43%

Nespresso purchase intent

 62%
 +7%
 69%

Store location awareness

 58%
 63%
 +4%

Ad recognition (Vertuo Next ad)

 57%
 48%
 +9%