The first step in setting up StoreBoost is the installation of our Digital Doorman footfall sensor. We simply plug it into a socket in your store, calibrate it and within the hour it will start to record footfall.
Once you have the Digital Doorman installed we will arrange an onboarding session to discuss your plans, your creative and take you through a demo of the platform. From this session we will take away all relevant information so that we can set your account up.
You can view a snapshot of the performance of a campaign showing the overall footfall change to your store, the budget spend and impressions delivered. You can see footfall change over time for the campaign.
Even when you don’t have a campaign running you can view your store footfall. You can view your footfall by day, week or month to get a picture of the trends for your store.
We take privacy seriously.
We adhere to the ICO* data protection standards and follow best practice to ensure our data policy is transparent , appropriate and up to date.
We only collect aggregated and anonymised footfall data. If a person’s Wifi enabled device sends a request to connect to the Internet, our sensor simply counts that request as a proxy for a person at a particular time. It's simply a raw headcount.
No personal data is collected or stored. We have no means of identifying an individual, tracking their movements or contacting them. As soon as a person's device is identified, the sensor platform hashes their details so it's impossible to identify it again.
*Information Commissioners Office