THREE
Central London
Three used StoreBoost as part of their iPhone 12 launch to drive customer visits to 5 of their London stores including Westfield Stratford. The campaign used real-time occupancy data from the stores to show current queue time to potential customers in proximity to the stores.
Results
Dynamic creative - iPhone 12 offer with live queue time
Total impressions delivered 465,932
Average store footfall uplift +11%
Dynamic ad recall +15% compared to static
79% of people liked to know current queue time
Apple iPhone 12 launch campaign
CAMPAIGN MEDIA AWARDS 2021
Shortlisted – Retail category
// Dynamic creative
// Static creative
The campaign ran with a creative featuring the new iPhone 12. The creative included these dynamic elements;
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall in the nearby store was low to motivate consumers to come now
Welcome message based on time of day
Localised messages are proven to by noticed by consumers