THREE
National Malls
Three used StoreBoost to deliver a multi-mall campaign to drive customer visits to their stores. The campaign used real-time occupancy data from the stores to activate the campaign when footfall was -10% in-store. A queue time graphic displayed when the store was not busy to encourage potential customers to speak to staff.
Results
Dynamic creative - offer with live queue time
Total impressions delivered 1.8m across 10 malls
Average store footfall uplift +9.5%
50% of activated days delivered positive footfall uplift
+42% increase in purchase intent during campaign
// Flip creative
// Fold creative
The campaign ran with a creative featuring the Samsung Flip and Fold products. The creative included these dynamic elements;
Queue time – Low / High
Indicating when footfall in the nearby store was low to motivate consumers to come now
Location message
Localised messages are proven to by noticed by consumers